Use the Krispy Kreme Cruiser to Raise Some Dough for Your Chapter

Would you like to host a private Krispy Kreme doughnut party… for your entire school?

Visit the Krispy Kreme Cruiser at the FBLA National Leadership Conference, and the Cruiser just might visit your school this fall!

All you need to do is post a chapter spirit photo to Twitter or Instagram when the Cruiser visits the FBLA NLC on July 1.

2014 #SweetStop Winners: Claysburg-Kimmel FBLA in Pennsylvania

The 2014 #SweetStop Winners: Claysburg-Kimmel FBLA in Pennsylvania

If you’re the lucky winner, the Krispy Kreme Cruiser will show up at your school for a #SweetStop: that means lots of tasty treats for your school — you can either give them away or sell them as a fundraiser — and a chance to win prizes with the Cruiser prize wheel. 

In addition to raising some dough, it’s also a good way for you to promote your chapter to local media and your school administration.

2014 #SweetStop Winners: Claysburg-Kimmel FBLA in Pennsylvania <i>(Photo: Jessica Bush Photography)</i>

2014 #SweetStop Winners: Claysburg-Kimmel FBLA in Pennsylvania (Photo: Jessica Bush Photography)

Need some inspiration? View last year’s finalists!

The #SweetStop Contest: How to Enter

KrispyKremeCruiser1. Visit the Krispy Kreme Cruiser on July 1 between 10 a.m. and 4 p.m. outside the West Tower of the Hyatt.

2. Post a chapter spirit photo to Twitter or Instagram with the hashtag #FBLAKrispyKreme.

3. Tell us why your chapter deserves a #SweetStop! Your Tweet or Instagram post must include your Chapter Name and State, and creatively demonstrate the partnership between FBLA and Krispy Kreme.

Tip: Bonus points if you include your State’s Twitter handle!

4. You may visit multiple times and submit multiple photos since your members may be free at different times during the day. In fact, post early and post often! The goal is to have all your members participate at some point during the day.

5. Spread the Joy! Encourage all your members, whether they are at NLC or not, to retweet, repost, and share your photo. It will take a team effort to win a #SweetStop!

6. The deadline to submit your photo is 5 p.m. on Wednesday, July 1, 2015.

7. Vote for the final 5 photos on Facebook between 6 p.m. on July 1 and 12 noon on July 2.

8. “Look, Don’t Touch!” There is no standing, leaning, or climbing on the Cruiser. Advisers, please ensure your members act in a safe and responsible manner. FBLA-PBL will disqualify any entries it deems offensive, in poor taste, or that violate the “Look, Don’t Touch” rule.

Judging Criteria

Five semifinalist photos will be posted to Facebook on July 1 at 6 p.m., based on the following criteria:

1. Creativity of photo.

2. Photo must include the Cruiser located outside the Hyatt West Tower on July 1 from 10 a.m. to 4 p.m.

3. Creativity of caption “Why Our Chapter Deserves a #SweetStop”.

4. Caption must include Chapter Name and State. Hashtag #FBLAKrispyKreme must be in the body of the post, not in the comments.

5. Innovative means of distributing the photo to receive maximum exposure via retweets, shares, likes, etc.

6. Adherence to rules.

7. Chapter must be located in the 48 contiguous states and is able to be served by the Cruiser. (The Cruiser does not travel to Hawaii or Alaska).

8. Availability of the Cruiser depends on a number of factors, including logistics and scheduling.

The winner will be notified via Twitter at @FBLA_National shortly before the Awards of Excellence program begins. Questions can be submitted to @FBLA_National.

All judging is at FBLA-PBL’s sole discretion and all decisions are final.


The winner will receive a Krispy Kreme Cruiser Sweet Stop. The Cruiser will visit your school in the 2015-16 membership year and distribute doughnuts. If there is a Krispy Kreme store in your area, the Cruiser will provide fresh-baked doughnuts. If there is not a store nearby, it will distribute pre-packaged doughnuts.

Contest Agreement

The contest is open to FBLA and FBLA-Middle Level members and advisers who are attending the National Leadership Conference in Nashville.

FBLA-PBL in its sole discretion reserves the right to make any photo entered in the contest available to the general public from its respective websites and social media pages and to distribute it to groups and any other organizations interested in showing it for educational or promotional purposes, including, but not limited to, Internet sites, conferences and events, on television, and other media outlets.

FBLA-PBL reserves the right to not select a winner or post the finalists if none of the entries received are judged to be high quality based on the contest Rules and Eligibility requirements.


By submitting this photo to FBLA-PBL’s Krispy Kreme Cruiser contest, I acknowledge that I am an attendee at the FBLA National Leadership Conference. I have read the official rules before entering this contest, and I fully understand the contents, meaning, and impact of the official rules.

I certify that I am the creator of and owner of the photo, that the video is wholly original, and that it does not infringe any copyright or any other rights of any third party.

I hereby grant FBLA-PBL a perpetual royalty-free license to copy, distribute, modify, copyright, or include as part of any material subject to an FBLA-PBL copyright display and perform publicly and otherwise use, and authorize others to use, my photo for any educational or promotional purpose throughout the world and in any media.

I understand and agree that the work I submit will become the property of FBLA-PBL and will not be returned.

I agree to be liable for, and indemnify and hold harmless, FBLA-PBL against all actions or claims, including but not limited to those for loss of or damage to property resulting from my fault, negligence, or wrongful act or omission arising from my participation in this prize contest.

I agree to assume any and all risks and waive any and all claims against the FBLA-PBL and its related entities, except in the case of willful misconduct, for any injury, death, damage, or loss of property, revenue, or profits, whether direct, indirect, or consequential, arising from my participation in this prize contest, whether the injury, death, damage, or loss arises through negligence or otherwise.

I attest that neither I nor any member of my household is a party to litigation involving FBLA-PBL, including administrative proceedings, or is a party to any protest before FBLA-PBL.

I attest that all statements made in the photo are true to the best of my knowledge.

FBLA National President Sweeps Family Feud


The Simmons family poses with game show host Steve Harvey on the set of Family Feud.

FBLA National President Cole Simmons is no stranger to competition—apparently it’s in his genes! In January, the Simmons family made national television competing on Family Feud and winning over $20,000. Cole tells FBLA-PBL what it takes to compete—and win—on a national game show.

“I have been a Family Feud fan for a long time, but I never dreamed I would be on the show!” says Cole.

He was such a fan he signed up for an email list to score audience tickets, but he got much more.

Why Watch When You Can Win? 

After replying to a casting call, the Simmons family auditioned at the Atlanta Civic Center on May 5, 2013. “They called up families two-at-a-time to play mock games against each other while they videotaped,” says Cole. “We were told they would review the videos over the next few weeks and call us if they liked what they saw.” With hundreds of other families auditioning, the Simmons family left the set without a thought of returning.

In It to Win It

“On the drive home from school one day, I received a call from California. We made it!”

ColeSimmons_FamFeud1The Simmons family was one of eight families cast to tape on May 30, 2013, but their spot on the show still wasn’t guaranteed. “There was a catch,” says Cole. “They only [needed] five families for the day. . . . The morning rehearsal determined if we made it on the show that day.” The Simmons family was called first to compete against the previous day’s winners. “We swept the first game—the other team didn’t get a single point!” The next two games were close, testing Cole’s mettle. “When games come down to a single question, it can be nerve racking.” After a three-game winning streak, the Simmons’ luck ran out.

In the end, they won $22,000. Then, bound by a confidentiality agreement, they silently waited for their episodes to air on January 29–February 1, 2014.

“It was a great experience that will give me some nice college spending money. I just hope the nervous twitch when I hear the Family Feud theme music stops soon!”

Click to watch Cole Give FBLA a shout out!

#NLC2014: Take Advantage of Early Bird Savings!

Put Excellence in Action this DSC_0187summer in Nashville at the #NLC2014!

Mark your calendars June 24–27 (PBL) or June 29–July 2 (FBLA) and join thousands of members to network, learn, and interact with other future business leaders while making friends across the country!

Online registration is now open! Take advantage of early bird savings by registering before May 23.

Here are a few more reasons to attend:

  • Competitive Events –  Compete against the best-of-the-best from across the nation. In addition to a trophy and bragging rights, you could win cash awards from our generous sponsors!
  • Institute for Leaders –  Experience incredible keynote speakers, a selection of training acceleration tracks, and networking opportunities. (PBL: June 23–24; FBLA June 28–29.)
  • Campaigns & Elections – The race is on for national office!New PBL National Officers on Stage Rally support and elect the next group of national leaders.
  • Workshops & Exhibits –  Get information on fundraising, universities, vendors, and more. And don’t forget to purchase your  logo gear at the MarketPlace.
  • Sightseeing – From the Grand Ole Opry to the Nashville skyline, there’s something for everyone!
  • March of Dimes Mini March –  Join us on June 26 (PBL) or July 1 (FBLA) and bring a $5 donation to support healthy babies!

WebinarWednesdayimageFor more information, visit, check out the NLC promo video, or join us for Webinar Wednesday tonight at 6:00 p.m. EST, as Conference Director Richard Bowen gives an overview of #NLC2014.

See you in Nashville!



Swimming with the Sharks


“Of all of the nerve-wracking things I’ve done in my life, pitching my business on ABC’s Shark Tank probably ranks in the top five,” says entrepreneur, firefighter, and former Navy SEAL Phil Black.

Taking the Bait

Black had five minutes to convince five multimillionaire investors to fund FitDeck, a custom fitness card deck and mobile app that illustrates forty exercises.

While the sharks showed some interest in Black’s product, they showed greater concern over the profitability of his app and he walked away without a deal. But he didn’t leave completely empty-handed—the sharks recognized Black’s entrepreneurial potential. “I’m giving you a free pass to come back through the doors with a new idea,” said investor Kevin O’Leary.

Stroke of Genius

Black’s entrepreneurial days began at seventeen, when he and his sister started 540-NITE phone service. 540-NITE provided information on local movie times, concerts, restaurants, and comedy club events. Black refined his sales and marketing skills by pitching 540-NITE to business owners and closing deals.

FitDeck evolved from a card game Black created in college, called the Push Up Game (PUG). During study sessions, he and his friends took breaks to play cards. After one game, Black shuffled the deck, placed some cards face down on the table, and challenged his friends to do as many push ups as the number on the cards. PUG became a hit in his dorm and later among the SEALs.

Just Keep Swimming 

Black enjoys sharing his experiences with young business leaders and believes a successful entrepreneur possesses three qualities:

Self-motivation-—the ability to complete tasks without the influence or encouragement of others.

Passion about the product or service—a requirement to persevere through obstacles and challenges.

Resourcefulness—the ability to encounter new situations in a skillful manner, solve problems, and move forward.

Black suggests young entrepreneurs secure a job in an industry they love, or a position in marketing, sales, or accounting. “Success is not measured by what you ‘can’ do, but what you want to do,” says Black.

In the end, Black wasn’t disappointed he got away from the sharks without a deal. He owns a million-dollar company and he loves what he does. Not even a shark can snatch that away.

May Durkovic is advisor and outreach coordinator at Lord Fairfax Community College.

FBLA-PBL Video Contest

Video Contest Email BannerVideo Contest Email BannerVideo Contest Email BannerYOU COULD WIN $500 JUST FOR PRESSING PLAY!


  • Create an original, 2-minute recruitment video showcasing the benefits of joining FBLA-PBL.
DEADLINE: May 15, 11:59 p.m.





Playing for a Living: Ryan Changes


Surfing. Drums. Football. Video games. When asked what FBLA alumni Ryan Changes loves to do, all his answers seem to point to one thing: Ryan loves to play. And as Community Manager for a San Francisco-based gaming company, Gameloft, he’s made a career of it. 


It wasn’t always fun and games; Ryan worked into the gaming industry through a solo, cross-country move, a lot of hard work, and, of course, a little head start with FBLA. As a member at Potomac Senior High School in Virginia, Ryan sampled early success when he and two teammates took home the 2007 state title in Business Ethics. “That was my first experience competing in FBLA,” Ryan says.

Ryan went on to graduate from Old Dominion University with a BSBA in marketing and a minor in communications. Before settling into his current role, Ryan took on several internships and volunteer opportunities with companies that helped get his foot in the right door. “I started my career in social media with a small ovarian cancer nonprofit, CancerDancer, as an intern,” says Ryan. After expanding CancerDancer’s social media presence, Ryan volunteered with several E-Sports organizations before he ventured upon Curse Network’s LoL Pro gaming site. “While volunteering with LoL Pro and doing other part-time jobs, I was fortunate enough to be contacted by Gameloft . . .” and hired in July 2013.


Gameloft is one of the top three mobile game developers in the world with offices in twenty-eight countries and games published in over one hundred counties. “I am one of the voices that interacts with our players on social media, forums, and a variety of other community sites like TwitchTV, TouchArcade, and NeoGAF, ” says Ryan. “I get to talk video games with people for a majority of my day. It’s awesome!”

Ryan put his personal stamp on the company by creating a live-streaming program adopted by Gameloft, and by becoming the company broadcaster on TwitchTV. “I was able to present a project I was passionate about and show the benefits for streaming on a site that is gamer focused.” Ryan is now working with site headquarters and other regional offices to set up streaming channels to demo for other languages. “Gameloft is now the first mobile developer to consistently stream on TwitchTV,” says Ryan.


Ryan’s road to success included a narrow focus and a keen eye for opportunity. And he continues to keep his skills fresh by consulting as part of a social media team for Curse Network and prominent E-Sports organizations. “If I had to share one piece of advice that helped me, [it’s] to take every opportunity given to you . . . in today’s job market, jumping at any opportunity is key.” Like Ryan, you might even find yourself playing for a living.

Check out Ryan’s blog at

Do you know an FBLA alumni or entrepreneur with a great success story? Let us know at! They could be featured in an issue of Tomorrow’s Business Leader!

Lindsey A. Frederick is the communications manager at FBLA-PBL. She’s always looking for a good story to share with members.

8 Tips to a Professional Press Release

press releaseHave you or your chapter done something great? Outstanding? Amazing? Let the world know! Grab the attention of busy reporters (and the FBLA-PBL National Center) by drafting a flawless press release. The following eight tips could mean the difference between your chapter’s notoriety or anonymity.

  1. Hook ’Em. Your first impression is the most important. Reel in reporters with a strong headline. Your headline should be descriptive, engaging, accurate, and no more than seven words.
  2. Get to the Point. You have three seconds to keep that reporter’s attention–don’t waste time with filler and fluff. Your first paragraph should get to the point and answer the five Ws of journalism (Who, What, When, Where, Why). You can add more detail in subsequent paragraphs.
  3. That’s a Fact, Jack. There’s no place for ornamental prose in your press release. Support significant information with hard numbers and facts. Did you hold a can drive to stock a local food bank? Awesome! Quantify how much you collected and how many people you helped.
  4. He said what? Now it’s time to add some color and life to those facts. Whenever possible, include quotes from credible sources or people present at your event. Not only is it valuable information, it provides a human element to your story.
  5. Keep it short. Less is almost always more. Limit your press release to one page. If you want to include additional information, provide links to your chapter’s website or blog.
  6. Include your contact info. You’ve written a brilliant press release that will hook the attention of the local media. Don’t forget to let them know who to get in touch with. Include your name, email, and phone number at the top of the page.
  7. Proofread. Don’t send that press release until you and at least one other person have scoured the page for errors. Even one typo could be the difference between making a headline or the waste bin.
  8. Say Cheese! If you’re submitting your press release to the FBLA-PBL National Center, include two to three photos showcasing your event or achievement.

Now that you’re a press release pro, what are you waiting for? Submit your news to the national center! Because good news deserves to be shared.

Lindsey A. Frederick is the communications manager at FBLA-PBL. She’s always looking for a good story to share with members.

FBLA Seniors, Your Journey Doesn’t End Here

Nearly a decade ago I began my journey with FBLA-PBL. The longer I am involved with the organization, the more opportunities and doors open. From my first chapter meeting, where we discussed personal finance, to teaching elementary students basic business fundamentals—I thought each experience was the pinnacle, but the organization surprised me with even more opportunities.

Once I attended the National Leadership Conference (NLC)  I was sure I  reached the pinnacle of my journey. Of course I was  wrong, the more involved I became with my state and national officers the more I was able to showcase and enhance my talent.

I was fortunate to intern with the national staff during an NLC, and as I sat at the  information booth watching hundreds of college students exchange business cards, I knew I had to continue my FBLA journey in college—I knew I had to join Phi Beta Lambda (PBL).

On my first day as a PBL member, I was anxious to network with members and climb the ladder to national officer. Serving as the PBL national secretary has been my dream come true, and I can confidently tell potential employers I am ready for the business world.

To all FBLA seniors, Step Up to the Challenge and continue your journey in the world’s largest and oldest student business association—join PBL! The opportunities are limitless!

If the school you plan on attending next year does not have an active chapter, check out our Virtual Chapter at


Beau Cobb is the PBL national secretary. When he isn’t writing minutes and agendas, he is traveling, gulping down a Chai tea latte, or looking for an adventure!

Career and Technical Education Month Resources

We had a great FBLA-PBL Week, but the fun isn’t over yet! We’re celebrating Career and Technical Education (CTE) all month long. Here are three resources to inspire and equip your members.

  1. Equip CTE educators and students to Fail It Forward to Success
  2. Check out an important success strategy through this fun video The World’s Greatest Simon Says Leader
  3. Learn about A Different Approach to SMART Goals

Don’t forget to share how you’re celebrating CTE Month with us on the National Facebook page, and FBLA and PBL Twitter, using #CTEMonth.

Monday is Fight to the Finish Day [FBLA-PBL Week 2014]


Kick off FBLA-PBL Week with the National Presidents’ Open Forum! All three division national presidents (FBLA PBL, and Professional Division) will host a live Google Hangout on Monday, February 10, 6:00 pm EST.

Another great way to start the week is with Business Achievement Awards (BAA). BAA is an aggressive, self-directed, results-based business and leadership program designed to compliment academics, while accelerating a student’s leadership skills. Promoting and participating in the Business Achievement Awards is an excellent way to begin FBLA-PBL Week and begin your Fight to the Finish.

The BAA is a great way for you to:

  • hone your business and leadership skills, from basic (Future level) to expert (America level)
  • showcase your talents and skills through integrated academic work and project-based activities
  • receive recognition at the local, state and national level

You can also compete in the  “Fight to the Finish” contest recognizes the top 10 states with the most Business Achievement Awards completed. Using a weighted scale of awards completed (1 for Future and 4 for America level), the top 10 states will receive recognition at the National Leadership Conference Regional meetings. Points are based on state-level membership, so every state earns points based on awards completed, regardless of state membership size.

Do you have questions about the Business Achievement Awards? Speak to your adviser and start earning points for your state today, and don’t forget check out this BAA Tutorial.